The Surreal Experience Offered by Bonaire Vacations

Bonaire vacations are heavenly. Having the opportunity to get away from the busy streets, the hustle and bustle of the everyday urban living, and spend days watching the sun set on the beautiful Caribbean sea is almost surreal. With all of the pollution and chaos happening in the city, one would never guess that such a place still exists.

Bonaire is a small island located in the southern Caribbean and is one of the world’s foremost ecological treasures. Thanks to the island’s diligent stewardship of its marine resources, Bonaire has consistently ranked as one of the finest snorkeling and scuba diving destinations over the last two decades. Since 1979, all of the waters off Bonaire’s coast have been legally protected by being declared a marine park.

Aside from snorkeling and scuba diving, the unusual trade winds of the island create ideal conditions for world-class windsurfing, while sea kayaking and sailing are also included in some of the water sports that anyone can enjoy on the island.

Additionally, visitors of Bonaire will be delighted to know that the activities on the island are not only confined to the sea. The beauty of its sere semi-desert landscape is home to some of the most exquisite wildlife on the planet, and its diverse ecology is perfect for extraordinary nature tours that may be enjoyed through the “kunuku” or outback. Also, the island has almost two hundred species of birds including their signature bird, the pink flamingo, that visitors are often mesmerized by.

Bonaire vacations are always exciting, breathtaking, and result in a great escape.

Unique Businesses Will Stand Out From Their Competitors

Often in business, it is the unique qualities of the business that draw in the customers, rather than the product itself; it is indeed the unique businesses that will ‘beat their competitors to the punch’. This is clearly evident when some real ‘junky’ products sell like crazy simply because they are different or unique. Take the major Royal shows held in each State in Australia, each year. A giant baseball bat, a spinning circle that constantly changes colour, a huge rabbit that twitches its ears – these products would hardly be described as ‘fantastic’ – but they are unique because of their quirkiness.

The Oxford dictionary describes ‘unique’ as something ‘of which there is only one; unequalled; having no like, equal or parallel’. This definition does not work in quite the same way for business, as there is probably never one product or service that is not also offered by a competitor. Yet many business operators want to be considered as unique or different to their competitors. So, how do you make your business stand out in the crowd and be seen as unique?

First let’s look at what many people say they do that is unique and there are probably thousands of businesses that tell you “they have the same unique qualities.”
* Great customer service
* Value for money product
* Well made/manufactured product
* Speedy service and delivery
* Caring approach
* Exemplary customer service

Mmmmm – how can these qualities be unique when so many businesses do the same thing?

Now, let’s consider another definition of ‘Unique’ – it is also known as ‘surrealism’ and it generally means ‘putting two or more unrelated objects together in an unrelated manner’. Salvador Dali was one well known artist who excelled at this. You most likely have seen his art work where clock faces are melting, or giraffe’s necks are in flames or a person is on an operating table with an umbrella beside them. These images are most definitely unique and different to any other paintings – after all, who would think of such weird things!

As a business owner, your task is to capture this unique concept in your own business. Let me give you an example of a truly unique business. When you take your dog to be groomed you expect it to be well looked after, not injured in any way, to be cared for in a kindly (if not loving) manner and to come back to you looking tons better than when you left it.

Now most dog groomers would tell you they do this and in fact, do deliver what they say and what you want. So what could they do to be unique and grab the attention of even more prospective clients?

There is a dog grooming salon in Melbourne that has some pretty exceptional things happening. First of all, they regularly attend Pet Fairs and are constantly seen by both their competitors, suppliers and pet lovers. They have developed their brand well and often appears in newspaper articles – they is seen as an expert.

OK – that is not what makes them unique though, as many business owners do the same thing.

But how many dog groomers do you know who provide an electronic massage chair for owners who may be waiting to pick their dog up (are you likely to complain if the groomers are running a little late?)

As most dog owners think of their dog as their ‘special baby’ they are often concerned about how their loved one is handling strangers grooming them. So the Dog groomers installed a closed circuit TV screen so that you can be watching your dog during the grooming process – bet you don’t give your dog as much attention and care as the groomer is now doing!

And if you really want to pamper your dog, you can get a mud pack session for him (all the rage in Japan). Each dog owner gets a gift when they regularly bring their dog for a grooming session. And if you just want to be crazy, your dog can have sections of their hair spray painted to match your outfit when you are out walking him!

Is it any wonder that dogs are just begging their owners to take them to this dog grooming salon? Boy – is this salon unique! Is your business truly unique? Put on your thinking cap and see what else you can offer that your clients may appreciate and that your competitors don’t offer.

Highlight Your Business With the Brightest in Commercial Lighting

To have great products or services is all well and good however if nobody enters your place of business to inquire about or employ your services you’ll quickly find yourself out of business. It’s also a good bet that there is another business whose services and products are very similar to yours. Furthermore businesses similar to yours may have been in the area longer and will therefore have established repeat business. A business located in an area that’s full of activity must do something to draw attention to itself, something that will help it stand out amid the other businesses residing in the same region.

One way to accomplish such a thing is to apply classy decor to the exterior of your business. Things like color, signs, and objects can lure people in off the street and into your business. In addition to these effects a business owner can implement commercial lights into his/her exterior and interior decor.

Commercial lights placed on the outside of a business are almost always eye catching and if nothing else will get passerby’s to read your sign. If commercial lights are used creatively however there’s a very good chance that people will not only read your sign but will venture through your door. The same can be said about interior commercial lights. If the lighting inside your place of business is used to create a specific or surreal mood people on the street will often stop inside to take a closer look at the lights they see through your window.

Of course once these would be customers enter your store your interior must impress them as well. A layout that is conducive to free moving traffic is always beneficial as it will keep those in your store from feeling crowded or stuffy. Allowing customers easy access to your best products is also a good idea. In business like all other aspects of life you should be putting your best foot forward. Once a customer enters your store the time for teasing is over. Show them your best and make it hard for them to ignore it from the moment they walk through your door. Commercial lighting will help you do just that.

Though there are a large number of things that a business owner must do the aforementioned are basics that if done with careful and creative planning can help a business, especially a new business stand out amongst the crowd. Drawing attention to a business with Commercial lighting is the first ingredient in the recipe for success. Keeping things simple yet imaginative can really help your business hit the ground running.