Branding For Business

Dear new and old business owners. If you are like me, then you are here because you get a thrill out of creating something that is successful, substantial and an extension of who you are and what you have to offer the world, or at least the economy. Business is not for the feint-hearted, it is a risk, it is stressful and with the current obstacles of inflation and competition, the challenge has become surreal. Don’t let this put a damper on your quest though, if initiated intellectually and with the utmost optimism, the sky’s the limit and you have exciting and prosperous times ahead!

One such concern that needs to be approached with this said intellect and enthusiasm is business branding. You would be surprised how many start-up businesses fail to get this one right. Business or corporate branding is the process of developing an identity for your business, an identity that makes a lasting impression and perfectly portrays the goods and or services that you have to offer. This branding is a process that begins from the moment the “business idea” light bulb lights up your brain and is truly never ending.

From the get go you need to put thought and creativity into your business’s name, logo, slogan and other crucial strategies which are incorporated into your marketing choices. Owners of smaller businesses often have the mind-set that branding is something that is done only once the money starts rolling in and there is a budget for it. This is a misconception however, branding is vital for these businesses to have at least an opportunity to stand out and capture potential clients and it needs to be included into your capital right from the start. No matter how original and popular your product might be, the masses won’t hear about it until an identity that is recognizable and effective has been established.

Here, in my opinion, are five branding tips to consider:

Tip 1: Conceptualize Your Brand

Other than being tip one, this is also step one in the branding process. You have decided on the product/s you would like to sell or the service/s you want to offer. Now you have to consider who your target market is and how you would like them to react to your business model.

Consider the following questions:

• What do you want your brand to be known for?
• What will make your brand different from your competitors?

Do you want to be known for your professionalism or do you want to incorporate humour and light-heartedness? Perhaps you want your ethical standards to be the backbone of your identity? Answering such questions will give you a clearer indication of your vision, purpose, and value of your brand.

Tip 2: Keep It Simple But Quirky

We are a very busy human race and our tiny brains don’t have the ability to absorb every bit of information around us. So simplicity here is key. Keep names, logos and slogans uncomplicated but ensure that you include popular design trends that offer a touch of quirkiness. Something catchy and easy to asses will leave audiences pondering about your business and you will have their attention.

Tip 3: Keep It Consistent

This mind sound boring and uniform, but really it offers a feeling of stability and success. From colour schemes and designs to staff uniforms and final touches – keep things consistent. What I mean here is that you need to decide on a name, a logo and a colour scheme and then maintain this decision throughout all of your branding endeavours. Your company website should complement the design of your actual store-front and the purpose of your business needs to be reflected in your logo.

Tip 4: Market Your Brand

In business you have to advertise your advertising. Yup, nothing is ever simple. Don’t assume that because you have established an amazing corporate identity that the money will be shipping in by the ton. Like mentioned before, we are busy people and we don’t all have the time to absorb information, unless it is forced upon us. Take your brand and offer it to the world. Include it on your business cards, add it to your email signature and splash it online. Your marketing opportunities are almost endless.

Tip 5: Be Proud Of Your Brand

If you are satisfied and proud of your branding, then you will promote it as such. Don’t settle for something you are comfortable with, settle for awesome! Budget for quality and this will ensure that the quality of your business will shine through. No one ever said running a business is an affordable venture, so expect to pay for solutions that will surpass your expectations.

Don’t think of all of this as effort and please don’t let it daunt you! This is an opportunity to get creative and make your business unique, to make it your own! Choose colours you love and a logo that fills you with pride. All of these additions might not seem very important, but they really really are. They set you apart from the rest; they attract your customers and establish the standards which are truly the backbone of your business.

Legitimate Home Based Business: 3 Concepts For Dreaming Yourself Into Reality

Be aware that there is a difference between dreams and goals. There is also a gap between dreaming, setting goals, and actually committing to these goals. Here are some things to take into consideration when it comes to making goals out of dreams and committing to them. Many people have dreams that become goals but don’t make it to reality. One dream that many have in common is the dream to start their own home-based business.

The first step is to dream. This is the starting point. It is entirely up to you to be both ambitious and creative in your train of thought. Consider all ideas as potential business opportunities. While some dreams seem surreal or unachievable, if you put them into action you will be surprised at how many of them can be successful. If you dream of owning a home-based business such as a web-design firm and you don’t have much money to start your business, don’t worry. There are other options. The most important thing is that you are filled with hope that it might come true one day.

When does a dream become a goal? The answer is quite simple. A dream is transformed into a goal when the decision is made to put the dream into action. It could be as simple as putting your ideas on paper. If you desire to open a web-design firm, then start by mapping out a course of action. A home-based business requires extra care since you are likely to have limited resources, and because a majority of the responsibility rests on you.

After you have mapped out a course of action, you have officially committed to your goal. The creation of a home-base business requires a substantial amount of commitment. It is easy to come up with ideas for home-based businesses, but it takes a lot more to turn these dreams into goals, and then into reality.

Be careful not to settle being a dreamer. While it is relatively easy to fall into the patterns of dreaming and eventually dismissing them as unattainable, it is more beneficial to put some of your plans into action. If you are not disciplined, then it is virtually impossible to accomplish any of your dreams or goals. When it comes to the matter of launching your home-based business, you must come up with ways to try to motivate yourself towards making a commitment.

First you must know what constitutes real commitment. If you decide to launch your home-based business and stop there then you haven’t made a true commitment. True commitment consists of making a plan, taking a course of action, and doing all that you can to see the plan through. If you dream of having a home-based business and then make a plan you have began the commitment process. In order to make a true commitment, however, you must follow through with the entire process. Consider these 3 concepts to motivate yourself toward committing to your goals:

  • Believe that it is possible to achieve anything that you can imagine. Develop a positive self-image, and you will be able to push yourself further than you thought possible. This will in turn help you to have faith in what you can do with your home-based business.
  • Share your dreams of creating your business with other people. Friends are the best ones to share your hopes and dreams with since they are more likely to provide encouragement. This is a form of motivation and motivation is needed in order to commit yourself to turning your dreams into a reality.
  • Separate yourself from all negative influences. If necessary, alter your way of thinking. A large percentage of people who find that they have problems committing are responsible for their failures. This can be attributed to manner in which they view themselves. Many people find that a lack of self-confidence and self-motivation causes problems in commitment.

Think about all of the dreams that you have let pass you by. Don’t let anymore great ideas for your home-based business get away. Begin by writing your dreams down to keep them alive. Then work on making them a reality. Commit to a plan and take action.

Now, Take Action, and Create A Life By Design.

Business Advice, Personal Advice – Where Do I Go?

Have you ever wondered why some people seem to have all the luck, while some people seem to always struggle? Everyone knows someone who is always needing a helping hand. No matter how much you try to help them out, they always end up in the same place they were before help arrived. Have you ever looked at who their friends were? Who are they going to to get advice from? I was talking to a friend of mine the other day about this and he told me something that just made the truth of what he said so surreal. He told me, and I quote “Never take advice from someone you wouldn’t trade places with.” Now I know there are some people out there who might argue this little nugget of knowledge, but for argument sake lets explore that saying for just a minute.

When you are in a situation where you are searching for advice, Who do you go to? Is it someone who looks at both sides of the coin or someone who will side with you even if you are in the wrong. In my own experience, I have been told I was wrong about a situation I was in or the way I was dealing with it. I may not have liked the fact that they didn’t side with me but I’m glad they were honest with me. Does the person whom you went to have issues of their own? Are they struggling financially? Do they always seem to be dealing with the same thing over and over again. I don’t know about you, But if I’m going for advice I want to go to someone who has their house in order. If you know what I mean. If you are trying to make a change in your life, Why would you go to someone who is in worse shape than you? That wouldn’t make sense.

So with that thought in mind, Lets turn that thought over to having your own business.

In business you want to learn from the best right? You want your “Go to guy” to be someone who is knowledgeable in the field they are in. Or at the very least they are with an organization or business that has a lot of support and education to teach you what are trying to learn. You also want someone who you can contact and talk to. How many times have you got the run-around with a phone call. Nobody wants to deal with your problems so you constantly get transferred to someone else. This is not how business should be taken care of.

Now if you are in business for yourself, you need the same thing. You need a “go to guy”. Even if you are an authority with the business you are running, you still need advice from time to time. So who do you go to? I have learned over the years to find positive people who has a great outlook on life. They are happy with their life and love to help others get to the place in their life that they are searching for. Lets face it, I may be an authority at certain aspects of my business but have a weakness in other areas. So Its nice to have people who are willing to help you out.

So here comes the moment of truth

I’ve told you the type of people I go to for advice. I’ve discussed the type of people you probably search out for advice. So let me ask you a moment of truth question. Are you the type of person that others come to for advice? Do people value what you have to say? Do you tell them what they want to hear just to keep them as a friend? When you do give someone else advice, Is it advice that makes them want to act out in revenge towards someone else? That’s not healthy. Keeping a positive attitude and realizing that their are two sides to every coin is how I combat every situation I’m in. Realizing that the only way I can truly help them is to consider what they are saying and never being quick to judge the situation before processing what I have just heard. There has even been times that I have been listening to a friend tell me whats going on in their life and asked for advice and I’ve had to tell them to let me think about it and get back to them with my thoughts.

One more thing to consider when helping someone out. I have went to people for advice about a situation and they have acted like their way was the only way. If I decided to choose another way, I would get the “I told you so” reply if my decision was the wrong one. Dont be like that towards other people. When someone comes to me for advice either about business or personal I tell them what I think, then give them my suggestions. I may even tell them what happened in my life through a similar situation. But always remember that all you are trying to do is help them with YOUR advice, wisdom, and suggestions. It doesn’t mean that your way must be followed.