Searching For the Best Homes Internet Business? External Keywords Are Critical to Your Success!

When a prospective internet marketer first enters cyberspace, he quickly realizes things are different on the internet than on the street. There are no office signs, buildings, street traffic or any of the other things that accompany a business in the real world. It is, at first glance, a foreign and surreal world.

Any businessman’s first and most urgent decision, whether in cyberspace or the real world, is to create a link between himself and the buying public. The public has to know he exists and where to find him. In cyberspace this is accomplished by external and internal keywords.

Not only that everything an online marketer does revolves around keywords.

  • He finds his hottest and most lucrative markets using keywords.
  • He constructs and sells products to these markets based on keywords.
  • He judges his competition through the use of keywords.
  • He constructs his website and webpages through the use of keywords.
  • He bases his onsite and offsite articles on keywords.
  • His metatags are constructed from keywords.
  • He attracts Google and other search engines through the use of keywords.

In short, the internet marketer who doesn’t understand the central role of keywords is doomed.

He will construct websites that nobody will find or be interested in. His site will be an isolated island in cyberspace that nobody visits. And he will sit in isolation as rivers of cash flow all around him.

Can you imagine constructing a building for your business on a back street, with no sign and with no listing in the yellow pages. This is exactly what you would be doing by ignoring keywords.

What are keywords? Very simply keywords are the words or phrases which are typed into the search boxes of various search engines such as Google, Yahoo and MSN.

When the search button is clicked on, Google then searches the internet for relevant articles relating to the keyword which was typed into their search box. Upon finding the appropriate content relating to the keyword, Google produces a results page.

  • On this results page will be paid ads in the right column.
  • There will be appropriate listing of websites, blogs article directories, forums etc which will have content related to the appropriate keyword.
  • The top listings on the left hand side if in light yellow will also be paid sites.
  • Listed under the paid sites and outside of the light yellow will be organic listings that are not paid.
  • And Google will list at the top right the number of results or websites which are competing for this keyword term as well.

The person who typed in the keyword query then has a lot of options from which to choose in order to satisfy his curiosity.

This visitor to the web, which typed in the keyword can be looking for information or searching for something to buy. He then selects one of the options on this results page, clicks on a link which then delivers him to the respective URL contained in the link. And “voila” if this URL happens to be you, congratulations, traffic and a potential customer has now arrived.

I hope you are beginning to grasp the potent power contained in keywords. Keywords are the store sign, yellow pages, newspaper ads and store location all rolled up into one.

Instead of getting into your car and driving to an address of a business you looked up in the phone book, by typing in a keyword, you are transported magically through cyberspace to the location of your choosing while sitting in front of your computer. This is magic!

And this, is also the rules of the game. Smart, creative internet entrepreneurs seized on this and thus began the 10 year evolution of modern internet marketing on the internet. These pioneers through trial and error have created powerful strategies which ensure online success through the use of keywords.

If you want the best home internet business then you must create it around external and internal keywords. If you do you will be edging closer to success on the internet.

Business Etiquette – Class Versus Crass

Remember growing up how your mom reminded you to wash your face, brush your teeth and say ‘thank you’? I think we still need to be reminded ever so often because every day etiquette which is an integral part of the business world appears to be murky and a bit convoluted.

During my days in media sales when I first arrived in Miami I dressed head to toe in black, with pearls and pantyhose in 95 degree weather. And while the sweat rolled down the side of my face and down my back causing me to itch, I maintained a smile on my face even when the Account Director of Ogilvy & Mather came out of her office to fetch me for our Kodak presentation wearing a white tube top with no bra, stilettos and tight Brazilian low-rise jeans. I remained stunned as I marched behind her struggling with media kits and briefcase in hand unable to stop staring at the crack of her ass. Despite this lack of professionalism I proceeded to pitch the Kodak client on a multi year media deal though his interest laid primarily in being hand fed chocolate chips cookies by the Account Director who in between discussions of brand integration and CPMs could not stop giggling.

I learned two important lessons that day – you really can put your money where your mouth is and secondly, the standard of conducting business had faded into a bolder realm of inappropriate behavior. Are we so caught up in ourselves and our egos that we have forgotten how to present a professional decorum? Is it surreal confidence or simple ignorance?

I believe it is both which I will be discussing in my next blog. At this time I am presenting you with my top ten pet peeves on business etiquette which should NEVER be forgotten:

1. Never chew gum in a meeting. It’s difficult enough to presenting your ideas, but you should always sound as audible and articulate as possible. Besides which -it’s distasteful, distracting and the other person is always left wondering – I am going to step on this gum later or will I find it underneath my desk?

2. Always pay attention to the person speaking. People have a tendency to feel insulted if they do not feel you are listening to them. Meaning – don’t twirl a strand of hair or look dazed and confused. If necessary excuse yourself and get a cup of java to wake up.

3. Provide a firm hand shake. I am not saying break a hand, but look at the person and shake their hand so they see you are serious and enthusiastic.

4. Dress appropriately. Eyes should be riveted on your face and presentation – not on your cleavage, crotch or buttocks. A professional atmosphere should be matched by business attire unless you are told otherwise.

5. Do not fiddle with your Blackberry or answer your cell phone while you are in a meeting. I have seen this often and frankly, it is a tremendous distraction to everyone and it’s rude. If you are expecting an important call, tell the person ahead of time and then excuse yourself.

6. Be punctual. Everyone is busy and so their time is valuable. If you are running late call the person you are meeting and let them know how late you are going to be. If necessary, reschedule at their convenience.

7. NEVER have alcohol at a business meeting or meal unless the other party/client is having a drink. I have seen many people drink and slur their way through lunches and dinners. This only shows your ability to lose control, be sloppy and is a complete turn-off for the client in trusting and doing business with you.

8. Avoid foul language and dirty jokes. This is only appropriate if the client is your best friend or cousin and you are not in front of others. Naturally, if the client uses this type of language or tells a joke, there is nothing wrong in laughing to let them know you appreciate their humor, but this does not mean you should actively participate. Remember – you need to show them you are serious and a professional at all times.

9. ALWAYS bring your own pen and paper. The client is not a stationary store and you should ALWAYS be prepared. I believe this says a lot about you. If you are a wealth of information and resources, then carry your own supplies!

10. SAY THANK YOU…I can’t stress this enough. Showing gratitude and humility are very enticing qualities and let’s the client know their time, energy and money are valued.

The Surreal Aesthetics of Architect Furniture

The furniture business is one industry that never goes out of business. There is an increasing demand for new alluring styles of furniture at the moment and this has set the tone for the emergence of a new breed of furniture artisans, known as architect furniture designers.

Furniture designed by architects is designed keeping in mind the parameters of comfort and functionality. Also called cross section furniture or modern furniture, this type of furnishing employs the use of cutting edge technology and unconventional processes in creating mind-blowing pieces of art. Furniture designed by architects is characterized by their complex and almost futuristic shapes that set them apart from regular furniture.

Many architect furniture designers have realized the beauty in creating imaginative shapes that resemble modern art. This trend has translated in the creation of some of the most spectacular pieces of furniture. Some of the most popular pieces of furniture designed by architects are egg shaped beds, spherical and spaceship like sofas and couches. These futuristic science fiction inspired styles of furniture has transformed decorating your home into an art form where the presence of ergonomic shaped designs add luster and add a fantastic visual appeal to your home.

One of the major advantages of furniture designed by architects is that it makes the interiors of your home look very plush. The diversity of shapes that is so typical of architect furniture gives your home a very progressive dynamic. Architect furniture is known for its emphasis on comfort as well as functionality while creating a surreal visual experience for the beholder. Thus architect furniture instills a sense of prolonged intimacy in your home.

Furniture is one of the most pivotal features in a home as it is responsible for enhancing the aura and ambiance of a home. By installing architect designed furniture you can create a panoramic appearance for your home. Before you go ahead and install architect furniture in your home you should choose a particular style that is in consonance with your existing decor and go along with it. You should bear in mind the contours of your home and accordingly select the matching ergonomically designed architect furniture. Also the color of your room should be in sync with the color of your furniture. A stark color contrast could change the ambiance of your room drastically. These finer points should help you select wisely. After all the best results come from a home that is well integrated with its decor.

The salient concept behind architect furniture is to personalize your dwelling space apart from beautifying your house. Furniture designed by architects achieves this objective by staying true to its assortment of styles and designs. This is one of the defining facets of architect furniture in the 21st century. Compared to previous furniture trends, which were very limited in their composition, architect designed furniture has expanded its range through constant experimentation.

Architect furniture can be regarded as more than just a work of art. It can be called a melange of aesthetics and styles all combined together to create this riveting new concept that borrows heavily from modern art and contemporary furnishing styles. For the discerning homeowner, architect furniture can provide a whole host of furnishing options ranging from the conventional to the bizarre. However, it is of paramount importance to choose the appropriate variant of architect furniture to create the desired aura and ambiance in your home.