The Importance Of Being Relatable To Others With Your Business

The importance of being able to relate and connect with people when you advertise your business or webpage is probably the one single critical element worth paying attention to. I often look around and see some businesses where people don’t appear to even be present. It’s like everything is on autopilot and there’s no need to talk to anyone. Think about it a moment. When you visit a website as a customer it almost feels surreal when the website is just sell, sell, sell and no warmth. Sure, if you have a website you can’t be present in reality, but you can have your face in a picture or on a video. Putting a face to your business is probably the biggest thing you need to grasp.

The essence of what I’m really saying is that exclusive branding is the main goal you should be aiming for in your particular business or niche. The reason I say this is that customers perceive you as the representation of your business. For example, if you sell a pair of shoes, your customer will likely buy from you because you recommend them and you endorse them and they warm to you, not really because they walked past a billboard displaying your shoes for sale. The billboard maybe told them where to get your product, but the actual selling was done by your personal service side to your business. Now let me be more specific:

1) Become your customer’s best friend: Tell a story, use your emotions and make that connection. The feel, felt, found technique is always good. “I know how you feel with worn shoes. I felt exactly the same way, so much that once I went to a party and one strap broke, it was embarrassing. What I found with these shoes I have is they feel so comfortable to wear and look so good, it has given me so much more confidence…”
Get the picture?

2) Use pictures and video of yourself: Being passionate about your niche or products is very important, describing all the benefits and how you’re excited your customers can get the very best benefits with them.

3) Offer something free with your items: People always like to get free stuff. It makes them feel like they have a great deal. Where possible make it all the best value for money.

4) Answer their questions immediately: Most customers have arrived at your website from a search, or from finding an add or something leading to your site. If you can find out what they want to know or have, try and offer a sample of it straight away on your website. This will build up your loyalty and customer approval.

I really hope for you that these four points will grab your attention because it’s my intention to see improvement in those around me who read my articles. There is an array of junky articles which teach broadly what things are successful but I like to be very targeted in my information. The concept of relating to others on a personal level is one of the most critical pieces often missing to one’s business in understanding internet marketing. If you can truly grasp the points herein, you will go very well in your endeavours.

Taking a Break Helps Grow the Business

A Relaxing Trip Down To The South Coast

My partner and I drove 2 hours south into a small town called Gerringong. It was a quaint little town that had a population of around 4,000 people and the neighboring town of Gerroa had about 500 people. (The reason why I knew this, was I could remember a sign that said “Welcome to Gerroa. Population: 500 people”)

I think we were also the only Asian couple in town, so we really stood out when we walked down the street to buy food. From experience I love coming to these quiet towns because the pace of life is much slower and it allows me to wind back. We made sure that we also visited different places and checked out the lovely scenery.

For the first day when we drove down the coast we stopped over at the following places: Fitzroy Falls, Kangaroo Valley and Berry. Overall the whole journey took around 4 hours before we arrived at Gerringong. We took some amazing photos and amongst the cold it was well worth the time to stop over.

On the second day we drove down to Jarvis Bay and went on a whale watch cruise that took us out into the ocean. It was surreal seeing these whales and along the way we also saw some penguins and dolphins, which were not included in the package but it couldn’t be helped that they were there as well. We were very fortunate to see 8 whales all in a pack that were swimming in the same direction as us. Here are some photos of two whales that came up at the same time.

For the third day we decided to have brunch at Berry and tried their famous pies and pastries. If you get a chance to visit Berry, there is a big bakery on their main strip which has had Jackie O (from 2DayFM) and other famous celebrities visit and sign their bakery wall. In the afternoon we drove to the seven mile beach which spans over seven miles along that south coast. It was beautiful and very peaceful allowing us to sit by the water listening to the waves crash.

Time To Think And Let The Business Grow

The trip down the coast was fantastic and a great time to take a break from the business. It allowed me to spend time with my partner and also reflect on life seeing how lucky I am. What I have noticed in my life is whenever I take time out to go away things start to happen and the business grows (around 200% increase in sales last week). Interestingly the same thing happened when I took a holiday to Malaysia last year for 2 weeks and coming back I had more business coming in than I expected. It makes me wonder if I should be taking a break every week? These are some of the things that I attribute to the growth of the business:

Having Virtual Assistants (V.A) To Handle All Customer Support
I am so grateful that I have found reliable staff who handles all the customer support for me. Also having a team of core people such as virtual assistants, programmers and book keeper allows the business to continue to grow and run without my presence being there. The first thing I would recommend anyone do for their business is to outsource their customer support such as emails, phone calls, and day to day administration. It is not a core focus in my opinion for any business and should free your time. Read how to find a virtual assistant to help you manage your business.

A System To Continue The Flow Of Work
Technology should do wonders for you business from accepting payments automatically to managing your team via a project management system. In my own business I use the online tools available to me to have everything automated as much as possible. One tool that I frequently use is Google Apps, which is free and has email, document storage, calendar and even a chat system available. This should provide any business with the necessary tools to systemise your processes. One other tool I recommend is to use Paypal for accepting your payments as it can be automated and easily setup by any web developer for your business.

Business Planning And Strategy
The most important part of any successful business is being able to continually plan and strategise. It’s great that we can all take action and have our staff to do the work for us, but what able getting them to work smart for you? During my break I took sometime to sit by the window looking out to the beautiful ocean. I wrote down in my notepad the goals and plans for my business that will happen in the next 6, 12 and 18 months. I had no distractions, just the water view and me. It’s something I would do again and recommend others to do weekly. Remember to take time out, at least one day a week to review, plan and strategise for your business.

Lastly not to mention, I was able to enjoy the week away and stay in a comfortable hotel room at the Sebel.

The New Business Nightmare

It seemed, like so many things do at the time they are, ahem, conceived of, like such a good idea. ‘I’ll work at home. With gasoline prices rising, it will be cheaper in the long run.’ You tell yourself and your spouse and anyone who will hold still long enough to listen to you. Do you remember that euphoric rush you got when you announced the decision you’d been agonizing over?

Days, weeks, yes, even months have passed and you’ve still not made your first sale, this is the time that the nightmares come.

#1: Not having read the statistics on web banners, you sink your entire advertising budget in 10,000 banner ads for the bargain price of 19.99. Banner ads are great later when you are trying to build name recognition, but for start-up, you just blew your precious ad budget, (the click through ratio for banner ads is pretty low compared to the number of impressions shown). You have the makings of a New Business Nightmare on your hands. Lack of information can be cured, but it can be very costly initially.

#2: Or what about this one? You’ve spent three straight days designing a beautiful website, articles, resources and hundred of links spread over say a dozen pages, you upload everything and start your advertising up and go to bed. First thing in the morning, before you even brush your teeth, you run to your computer to check your stats. What’s this you ask? All of your hard earned credits are gone, but no one clicked anything but the homepage. You open the page in a browser and sure enough, you’ve forgotten to add navigation links. Another nightmare, but don’t despair, you can add the links and start clicking again to surf up enough credits to start your campaign again. Never again will you forget to test your website before you advertise it.

#3: Some nightmares aren’t very frightening at all; they’re surreal dreams full of soft mist and ordinary minutia. Once you stopped getting up to go to work each day, you might find that you’re body feels more tired at first. It’s easy to put off writing an article or pushing your surfing time back an hour or two, but without a consistent framework many people find themselves floundering, unable to complete any task because for the first time in their adult lives they are entirely in charge of their own time and they don’t know how to organize it. If you were prone to procrastinate in your 9-5 job, you will find that your habits aren’t much better when you’re working for yourself, only this time, you are the one to pay for it. Time management skills allow people to work from home and still commit to a routine. A business that is run in a hit or miss fashion will perform in a similar fashion.

#4: For many, the worst nightmare of all is the fear of failing. Starting a new business demands a huge personal investment. You spend hours planning, developing, testing and finally advertising your program or product and are crushed by the lack of response. Day after day you advertise and still no one buys, you must have failed somewhere, right? Wrong. You may be doing everything just right, but the market goes soft. Tell your mom you’ll be staying in her basement for another month and start working on your next idea. Shoestring businesses open and close on the Internet in record time; some last less than a day. Don’t let the fear of, or even actual failure frighten you. Pick yourself up, dust yourself off and go back to the drawing board and most importantly, don’t waste time beating yourself up about it. Fix whatever went wrong and try again.

When your nightmare raises it’s ugly head, look it right in the eye and spit! No one makes it through life without some bumps and bruises and a business has a life-cycle of it’s own. Learn from your mistakes, organize yourself and your time to get the most benefit for your new business and don’t be afraid to fail. The only way the nightmare can come true is if you give up and quit.