Highlight Your Business With the Brightest in Commercial Lighting

To have great products or services is all well and good however if nobody enters your place of business to inquire about or employ your services you’ll quickly find yourself out of business. It’s also a good bet that there is another business whose services and products are very similar to yours. Furthermore businesses similar to yours may have been in the area longer and will therefore have established repeat business. A business located in an area that’s full of activity must do something to draw attention to itself, something that will help it stand out amid the other businesses residing in the same region.

One way to accomplish such a thing is to apply classy decor to the exterior of your business. Things like color, signs, and objects can lure people in off the street and into your business. In addition to these effects a business owner can implement commercial lights into his/her exterior and interior decor.

Commercial lights placed on the outside of a business are almost always eye catching and if nothing else will get passerby’s to read your sign. If commercial lights are used creatively however there’s a very good chance that people will not only read your sign but will venture through your door. The same can be said about interior commercial lights. If the lighting inside your place of business is used to create a specific or surreal mood people on the street will often stop inside to take a closer look at the lights they see through your window.

Of course once these would be customers enter your store your interior must impress them as well. A layout that is conducive to free moving traffic is always beneficial as it will keep those in your store from feeling crowded or stuffy. Allowing customers easy access to your best products is also a good idea. In business like all other aspects of life you should be putting your best foot forward. Once a customer enters your store the time for teasing is over. Show them your best and make it hard for them to ignore it from the moment they walk through your door. Commercial lighting will help you do just that.

Though there are a large number of things that a business owner must do the aforementioned are basics that if done with careful and creative planning can help a business, especially a new business stand out amongst the crowd. Drawing attention to a business with Commercial lighting is the first ingredient in the recipe for success. Keeping things simple yet imaginative can really help your business hit the ground running.

Bangkok Hotels – A Surreal Experience

A visit to Bangkok is often described by many as a surreal experience, especially when one enjoyed a comfortable stay in one of the exuberant hotels in Bangkok. The splendour of the city lies in the fact that this financial hub of south-east Asia, which has also earned the reputation of being one of the best tourist destinations in the world, has hotels which cater to the needs and budgets of everyone.

Whether you are visiting Bangkok on a business trip or have plans to spend your holidays there, this mesmerizing city has plenty of attractions which have the potential of making your trip an unforgettable experience for you. And staying in a good hotel, within your budget, is only going to enrich your experience to the maximum.

If one’s budget is not constrained, and if one is bent upon indulging in one of the most luxurious stays, then it is best to book one’s accommodation in a five star hotel in Bangkok. One can also choose from a wide array of four, three or two star hotels which offer equally comfortable and high-spirited stays. Most of the star hotels in Bangkok like Shangri-La Hotel Bangkok, Conrad Hotel, Grand Hyatt Erewan, Four Seasons and InterContinental Bangkok, match the best hotels in the world, in terms of services or facilities. And if you are one of those who want nothing but the best then, hotels like, The Oriental Bangkok or The Peninsula Bangkok would best suit your needs and style, as they head the list of luxurious hotels in Bangkok.

Most of the luxurious hotels can be found along the banks of River, Chao Phraya. It would not be an exaggeration to call the Riverside area as the time-honoured area of city where the spirit of the city originally lies, and hence the hotels in this area have so much to offer to their visitors in terms of captivating and charming sights. The Riverside, with its clean and serene surroundings, is well connected with other important areas of the city through ‘Saphan Taksin’ which is a key Skytrain terminus. This area is often considered as the traditional spirit of the city and it has lots to offer to the visitors in terms of picture perfect sceneries. Some of the star hotels can also be found in major areas like Silom, Siam Square, Sukhumwit, Surawong, Phloenchit and Ratchadaphisek. One night stay in any of the star luxury hotels costs 2500 baht onwards.

In Bangkok, one can find the mid-class hotels in plenty. Most of the mid-class hotels in Bangkok are very decent and provide all the important facilities and services essential for a comfortable stay. Some of the most well-known mid-range hotels in Bangkok are Chaleena Princess Hotel Bangkok and Citadines Bangkok Sukhumvit. One can also choose to stay in 13 Coins Airport Grand which is a resort with optimum charges. Although these mid range hotels are distributed all over Bangkok, it would not be wrong to say that most of the mid range hotels are concentrated around areas like Silom, Sukhumwit, Surawong and Phloenchit. Most of the mid range hotels are reasonably priced in the range of 750 to 2000 baht per night.

Bangkok is one of the very few capital cities, which has budget hotels distributed profusely over the entire city, and which provide all basic amenities at a very low cost of 50 baht to 750 baht. Travellers looking for budget accommodations can try reasonably priced hotels like Bangkok city Inn Hotel, Diamond City Hotel, Manohra Hotel, Royal Pacific Hotel or Samran Place Hotel. Bangkok also surprises the travellers with the location of these budget hotels, which can be found almost adjacent to the star and luxury hotels. It is in complete contrast with the West where budget hotels cannot be found in the central locations. It would not be an exaggeration to say that Bangkok is one city which allows the budget travellers to enjoy and have fun to the maximum.

If you are one of those fashion conscious people who love to enjoy the nightlife, then it would be best to stay in a hotel at a central location in Bangkok like Silom, Suriwongse Road, Sukhumvit or the Soi Cowboy area. It will not only keep you in close proximity with the hustle and bustle of the city, but will also enrich your nightlife experience. If shopping is your weakness, then you can try staying in Siam Square area which is quite reputed for fun shopping. This area is quite close to Mahboonkrong (MBK) shopping mall. Both these areas can be reached through the Skytrain routes. But if visiting other parts of Thailand is your priority over holidaying in Bangkok, then it is highly recommended that you determine on a hotel near Bangkok Airport.

Any discussion on the hotels in Bangkok would be incomplete without the mention of Khao San Road which is also considered as “the centre of the backpacking universe”. This area is the undisputed favourite of the budget backpackers visiting Thailand and South East Asia. Though this area lags behind in providing connectivity to other major areas of the city, but it is still considered as the best area to stay in, if one wants to enjoy the conventional and ascetic charms of the city.

How to Influence People & Totally Put Them Off Doing Business With You

I received a phone call the other day from an advertising representative who had got my number via our website. This gentleman was calling to tell me about a fantastic opportunity he had to offer for the special EBACE (European Business Aircraft Convention & Exhibition) edition of his publication. An advertiser had pulled out at the last minute so they had some space they had to fill quickly, and of course the space was at a considerable, never to be repeated, massive discount.

I had a couple of clients visiting EBACE and in my role as media advisor they had given me the task of arranging some meetings with trade and industry publications. I saw this as an opportunity to make another appointment for them and the start of a beautiful new media relationship. My first mistake!

I started to ask if the caller would be at EBACE and if it would be possible to arrange a meeting. My new friend was not really interested in arranging a meeting and nurturing a new relationship, his sights were firmly fixed on “filling that space”.

I came to this conclusion because during the first five minutes of this call I had little chance to get my requests in, he was so busy telling me what an “incredible” opportunity this was. I should also mention that during the call there was a strange clicking noise on the line, almost as if the call was going to break up but then it would come back at full volume.

Having spent the best part of 10 years as a advertising salesperson (and with my calculator poised at the ready) I decided I should have a little fun and see how far I could bargain the price down on this incredible one time offer. My second big mistake!

The full page rate was in excess of £8,000 but because of the last minute urgency of this situation the offer was £5,500 for the page. I explained that for a magazine I had never seen before (and believe me I have seen most of them) there was no way my clients would consider that price, he would have to do better. He immediately did! The price dropped to £3,420! But there was no way my clients would consider a magazine at such short notice, sight unseen, unknown etc.

As it would be my clients who would make any booking, and of course they are totally unaware of this at this time, I asked what the agency commission rate was. He said 15%. I said “therefore if the clients make a direct booking the price will be £3,420 minus 15%, £2,907, is that correct?” Sensing he had boxed himself into to a corner he immediately responded. “No, with that much discount we would only offer a 10% agency commission”. Mmmm! Interesting, I thought agency commissions were fixed on the rate card and a minute it go it was 15%.

Thinking he had reached an agreeable price he decided to go in for the kill and launched into his pitch on why this edition was such an un-missable opportunity. Unfortunately for him it was at this point his telephone connection made a loud click and I was pitched into a surreal world where I could hear him but it was as if he was on speakerphone and talking from the back of the room. It sounded like someone giving a pep talk and pre-op briefing for the Dambusters raid.

I said “hello, can you hear me”. No reply. I waited patiently. Again “hello, can you hear me? I can hear you faintly but you don’t seem to hear me”. No reply. He was in full flow, still talking non stop! At this point I should have hung up but was curious as to where this was going. After a full five minutes and forty five seconds he eventually stopped, probably wondering why he had not heard a peep from me all this time. I explained that I had not been able to hear what he was saying, BUT before he launched into his spiel again, I “appreciated his offer but I should not waste anymore of his time.” The clients would not be advertising but we could meet at EBACE and continue from there.

This was not acceptable to him. He asked what the client’s phone number was as he had a “duty” to make them aware of this incredible opportunity. He went on to tell me an anecdote about how if there was a jacket on special offer at my local branch of Armani that if I did not know about it I would miss out, therefore it would be churlish of me to not let him speak directly with the clients. I explained that as their “media advisor” I would be advising them not to advertise on this occasion but a meeting at EBACE may just be the start of a beautiful relationship.

Determined not to let this opportunity go he asked for the name of the MD of the client. I advised him that it was not my policy to give such information away and there would be no advertising, but (in a Bill Cosby assertive voice) “HOW, ABOUT, A, MEETING at EBACE!!?”

Then it turned nasty! He said I had an “un-professional attitude” and “did not know my business.” That was it! I explained, with restrained anger, I had over 12 years experience of advertising sales. I had been polite to him because I empathised with his plight and had tried to move forward with a mutually agreeable solution. He had talked incessantly for 40+ minutes, he was not remotely interested in my objectives, he did not take his cue when he was politely turned down but offered the olive branch of a meeting, for 5+ minutes of the call I could not hear what he was saying and to top it all he had the nerve to say I did not know my business.

I concluded by saying that he had been given every opportunity to continue this budding relationship and it was only my politeness, good nature and curiosity which had allowed him to go on for so long. I should have cut him off in the first minutes of the call. My parting shot was that he had totally turned me off his publication and I hoped that I should not encounter him or his magazine in the future, I would positively recommend NOT advertising with his publication.

With hindsight I feel sorry for this guy. I find it hard to believe he will have a long career in advertising sales and I will be amazed if a person with such an aggressive attitude will be made welcome at industry events. The problem is that this is the kind of pitch that gets advertising representatives (and some publications) a bad reputation. It also makes life difficult for the “professionals” out there doing a good job. This attitude of the short term, one time sale is no good for the clients and no good for the publication. Eventually they will run out of advertisers and in a small industry the bad reputation will become known very quickly.

Perhaps we can start a campaign, here and now, a Hall of Fame and a Hall of Shame to let our industry know who the bad guys are and who the good guys are.