The Surreal Aesthetics of Architect Furniture

The furniture business is one industry that never goes out of business. There is an increasing demand for new alluring styles of furniture at the moment and this has set the tone for the emergence of a new breed of furniture artisans, known as architect furniture designers.

Furniture designed by architects is designed keeping in mind the parameters of comfort and functionality. Also called cross section furniture or modern furniture, this type of furnishing employs the use of cutting edge technology and unconventional processes in creating mind-blowing pieces of art. Furniture designed by architects is characterized by their complex and almost futuristic shapes that set them apart from regular furniture.

Many architect furniture designers have realized the beauty in creating imaginative shapes that resemble modern art. This trend has translated in the creation of some of the most spectacular pieces of furniture. Some of the most popular pieces of furniture designed by architects are egg shaped beds, spherical and spaceship like sofas and couches. These futuristic science fiction inspired styles of furniture has transformed decorating your home into an art form where the presence of ergonomic shaped designs add luster and add a fantastic visual appeal to your home.

One of the major advantages of furniture designed by architects is that it makes the interiors of your home look very plush. The diversity of shapes that is so typical of architect furniture gives your home a very progressive dynamic. Architect furniture is known for its emphasis on comfort as well as functionality while creating a surreal visual experience for the beholder. Thus architect furniture instills a sense of prolonged intimacy in your home.

Furniture is one of the most pivotal features in a home as it is responsible for enhancing the aura and ambiance of a home. By installing architect designed furniture you can create a panoramic appearance for your home. Before you go ahead and install architect furniture in your home you should choose a particular style that is in consonance with your existing decor and go along with it. You should bear in mind the contours of your home and accordingly select the matching ergonomically designed architect furniture. Also the color of your room should be in sync with the color of your furniture. A stark color contrast could change the ambiance of your room drastically. These finer points should help you select wisely. After all the best results come from a home that is well integrated with its decor.

The salient concept behind architect furniture is to personalize your dwelling space apart from beautifying your house. Furniture designed by architects achieves this objective by staying true to its assortment of styles and designs. This is one of the defining facets of architect furniture in the 21st century. Compared to previous furniture trends, which were very limited in their composition, architect designed furniture has expanded its range through constant experimentation.

Architect furniture can be regarded as more than just a work of art. It can be called a melange of aesthetics and styles all combined together to create this riveting new concept that borrows heavily from modern art and contemporary furnishing styles. For the discerning homeowner, architect furniture can provide a whole host of furnishing options ranging from the conventional to the bizarre. However, it is of paramount importance to choose the appropriate variant of architect furniture to create the desired aura and ambiance in your home.

Branding For Business

Dear new and old business owners. If you are like me, then you are here because you get a thrill out of creating something that is successful, substantial and an extension of who you are and what you have to offer the world, or at least the economy. Business is not for the feint-hearted, it is a risk, it is stressful and with the current obstacles of inflation and competition, the challenge has become surreal. Don’t let this put a damper on your quest though, if initiated intellectually and with the utmost optimism, the sky’s the limit and you have exciting and prosperous times ahead!

One such concern that needs to be approached with this said intellect and enthusiasm is business branding. You would be surprised how many start-up businesses fail to get this one right. Business or corporate branding is the process of developing an identity for your business, an identity that makes a lasting impression and perfectly portrays the goods and or services that you have to offer. This branding is a process that begins from the moment the “business idea” light bulb lights up your brain and is truly never ending.

From the get go you need to put thought and creativity into your business’s name, logo, slogan and other crucial strategies which are incorporated into your marketing choices. Owners of smaller businesses often have the mind-set that branding is something that is done only once the money starts rolling in and there is a budget for it. This is a misconception however, branding is vital for these businesses to have at least an opportunity to stand out and capture potential clients and it needs to be included into your capital right from the start. No matter how original and popular your product might be, the masses won’t hear about it until an identity that is recognizable and effective has been established.

Here, in my opinion, are five branding tips to consider:

Tip 1: Conceptualize Your Brand

Other than being tip one, this is also step one in the branding process. You have decided on the product/s you would like to sell or the service/s you want to offer. Now you have to consider who your target market is and how you would like them to react to your business model.

Consider the following questions:

• What do you want your brand to be known for?
• What will make your brand different from your competitors?

Do you want to be known for your professionalism or do you want to incorporate humour and light-heartedness? Perhaps you want your ethical standards to be the backbone of your identity? Answering such questions will give you a clearer indication of your vision, purpose, and value of your brand.

Tip 2: Keep It Simple But Quirky

We are a very busy human race and our tiny brains don’t have the ability to absorb every bit of information around us. So simplicity here is key. Keep names, logos and slogans uncomplicated but ensure that you include popular design trends that offer a touch of quirkiness. Something catchy and easy to asses will leave audiences pondering about your business and you will have their attention.

Tip 3: Keep It Consistent

This mind sound boring and uniform, but really it offers a feeling of stability and success. From colour schemes and designs to staff uniforms and final touches – keep things consistent. What I mean here is that you need to decide on a name, a logo and a colour scheme and then maintain this decision throughout all of your branding endeavours. Your company website should complement the design of your actual store-front and the purpose of your business needs to be reflected in your logo.

Tip 4: Market Your Brand

In business you have to advertise your advertising. Yup, nothing is ever simple. Don’t assume that because you have established an amazing corporate identity that the money will be shipping in by the ton. Like mentioned before, we are busy people and we don’t all have the time to absorb information, unless it is forced upon us. Take your brand and offer it to the world. Include it on your business cards, add it to your email signature and splash it online. Your marketing opportunities are almost endless.

Tip 5: Be Proud Of Your Brand

If you are satisfied and proud of your branding, then you will promote it as such. Don’t settle for something you are comfortable with, settle for awesome! Budget for quality and this will ensure that the quality of your business will shine through. No one ever said running a business is an affordable venture, so expect to pay for solutions that will surpass your expectations.

Don’t think of all of this as effort and please don’t let it daunt you! This is an opportunity to get creative and make your business unique, to make it your own! Choose colours you love and a logo that fills you with pride. All of these additions might not seem very important, but they really really are. They set you apart from the rest; they attract your customers and establish the standards which are truly the backbone of your business.

Legitimate Home Based Business: 3 Concepts For Dreaming Yourself Into Reality

Be aware that there is a difference between dreams and goals. There is also a gap between dreaming, setting goals, and actually committing to these goals. Here are some things to take into consideration when it comes to making goals out of dreams and committing to them. Many people have dreams that become goals but don’t make it to reality. One dream that many have in common is the dream to start their own home-based business.

The first step is to dream. This is the starting point. It is entirely up to you to be both ambitious and creative in your train of thought. Consider all ideas as potential business opportunities. While some dreams seem surreal or unachievable, if you put them into action you will be surprised at how many of them can be successful. If you dream of owning a home-based business such as a web-design firm and you don’t have much money to start your business, don’t worry. There are other options. The most important thing is that you are filled with hope that it might come true one day.

When does a dream become a goal? The answer is quite simple. A dream is transformed into a goal when the decision is made to put the dream into action. It could be as simple as putting your ideas on paper. If you desire to open a web-design firm, then start by mapping out a course of action. A home-based business requires extra care since you are likely to have limited resources, and because a majority of the responsibility rests on you.

After you have mapped out a course of action, you have officially committed to your goal. The creation of a home-base business requires a substantial amount of commitment. It is easy to come up with ideas for home-based businesses, but it takes a lot more to turn these dreams into goals, and then into reality.

Be careful not to settle being a dreamer. While it is relatively easy to fall into the patterns of dreaming and eventually dismissing them as unattainable, it is more beneficial to put some of your plans into action. If you are not disciplined, then it is virtually impossible to accomplish any of your dreams or goals. When it comes to the matter of launching your home-based business, you must come up with ways to try to motivate yourself towards making a commitment.

First you must know what constitutes real commitment. If you decide to launch your home-based business and stop there then you haven’t made a true commitment. True commitment consists of making a plan, taking a course of action, and doing all that you can to see the plan through. If you dream of having a home-based business and then make a plan you have began the commitment process. In order to make a true commitment, however, you must follow through with the entire process. Consider these 3 concepts to motivate yourself toward committing to your goals:

  • Believe that it is possible to achieve anything that you can imagine. Develop a positive self-image, and you will be able to push yourself further than you thought possible. This will in turn help you to have faith in what you can do with your home-based business.
  • Share your dreams of creating your business with other people. Friends are the best ones to share your hopes and dreams with since they are more likely to provide encouragement. This is a form of motivation and motivation is needed in order to commit yourself to turning your dreams into a reality.
  • Separate yourself from all negative influences. If necessary, alter your way of thinking. A large percentage of people who find that they have problems committing are responsible for their failures. This can be attributed to manner in which they view themselves. Many people find that a lack of self-confidence and self-motivation causes problems in commitment.

Think about all of the dreams that you have let pass you by. Don’t let anymore great ideas for your home-based business get away. Begin by writing your dreams down to keep them alive. Then work on making them a reality. Commit to a plan and take action.

Now, Take Action, and Create A Life By Design.