The New Business Nightmare

It seemed, like so many things do at the time they are, ahem, conceived of, like such a good idea. ‘I’ll work at home. With gasoline prices rising, it will be cheaper in the long run.’ You tell yourself and your spouse and anyone who will hold still long enough to listen to you. Do you remember that euphoric rush you got when you announced the decision you’d been agonizing over?

Days, weeks, yes, even months have passed and you’ve still not made your first sale, this is the time that the nightmares come.

#1: Not having read the statistics on web banners, you sink your entire advertising budget in 10,000 banner ads for the bargain price of 19.99. Banner ads are great later when you are trying to build name recognition, but for start-up, you just blew your precious ad budget, (the click through ratio for banner ads is pretty low compared to the number of impressions shown). You have the makings of a New Business Nightmare on your hands. Lack of information can be cured, but it can be very costly initially.

#2: Or what about this one? You’ve spent three straight days designing a beautiful website, articles, resources and hundred of links spread over say a dozen pages, you upload everything and start your advertising up and go to bed. First thing in the morning, before you even brush your teeth, you run to your computer to check your stats. What’s this you ask? All of your hard earned credits are gone, but no one clicked anything but the homepage. You open the page in a browser and sure enough, you’ve forgotten to add navigation links. Another nightmare, but don’t despair, you can add the links and start clicking again to surf up enough credits to start your campaign again. Never again will you forget to test your website before you advertise it.

#3: Some nightmares aren’t very frightening at all; they’re surreal dreams full of soft mist and ordinary minutia. Once you stopped getting up to go to work each day, you might find that you’re body feels more tired at first. It’s easy to put off writing an article or pushing your surfing time back an hour or two, but without a consistent framework many people find themselves floundering, unable to complete any task because for the first time in their adult lives they are entirely in charge of their own time and they don’t know how to organize it. If you were prone to procrastinate in your 9-5 job, you will find that your habits aren’t much better when you’re working for yourself, only this time, you are the one to pay for it. Time management skills allow people to work from home and still commit to a routine. A business that is run in a hit or miss fashion will perform in a similar fashion.

#4: For many, the worst nightmare of all is the fear of failing. Starting a new business demands a huge personal investment. You spend hours planning, developing, testing and finally advertising your program or product and are crushed by the lack of response. Day after day you advertise and still no one buys, you must have failed somewhere, right? Wrong. You may be doing everything just right, but the market goes soft. Tell your mom you’ll be staying in her basement for another month and start working on your next idea. Shoestring businesses open and close on the Internet in record time; some last less than a day. Don’t let the fear of, or even actual failure frighten you. Pick yourself up, dust yourself off and go back to the drawing board and most importantly, don’t waste time beating yourself up about it. Fix whatever went wrong and try again.

When your nightmare raises it’s ugly head, look it right in the eye and spit! No one makes it through life without some bumps and bruises and a business has a life-cycle of it’s own. Learn from your mistakes, organize yourself and your time to get the most benefit for your new business and don’t be afraid to fail. The only way the nightmare can come true is if you give up and quit.

10 Things You Should Know About How To Start an Internet Business

With a recession supposedly just over the horizon, there is going to be a mass scare for the masses, and there will be a surge in the number of people looking for information on how to start an internet business. This will provide an opportunity for many of the already established marketers to take people by the hand and teach them the “way”…

However, starting an internet business isn’t as simple as getting laid off, downloading a few ebooks, then “going to town” on some program and making a full time income in just a few weeks.

There are plenty of internet business scams out there and what’s going to happen is basically more of the same:

Some will make it, and remain full time marketers for the rest of their life.

Most will not make it past the first month.

Many will try and make the same mistakes everyone else makes.

Here are 10 things you should know about how to start an Internet Business

1- It’s not easy to start a business properly, even one on the internet.

2- Starting an internet business is easier to start than an offline business, which is a drawback in and of itself

3- The ease in which people can start an Internet business adds to the surreal attraction of the “overnight internet riches” fallacies. So, the most beneficial thing about starting an Internet Business can also be the most harmful for beginners because they’re led astray right from the beginning, and are “told” that it’s easy, instant , and plenty of free time will be had by all.

4- You can’t be a lone wolf and get far.

You need to associate yourself with like-minded people, people just like you who are trying to make a successful online business for themselves. This means networking and taking part in discussion groups, A.K.A. forums, especially marketing forums.

5- You need advice from someone more knowledgeable than you.

To be truly successful with your business, the only shortcut worth taking is getting a mentor or coach. They can cost a bundle but the time and money saved via following good advice is usually well worth the investment, IF the right mentor is acquired.

6- Treat this like a business and a job, always.

Making money online is fun, and sort of a lark until you realize it’s time to feed your family, pay the bills, and you can’t just do whatever you want, when you want… You will get stressed out, ticked-off, and be forced to break through some comfort zones. Remember, this isn’t fantasy-land here, this is a self-made business and all aspects of it are riding on your shoulders. It’s up to you to make sure the money keeps coming in on a regular basis. It’s not all fun and games and watching PayPal balances pile up. It’s a job like any other, with less of a commute but with more responsibility heaped upon your shoulders than ever before.

7- Focus on self-development and self-improvement, always.

Remember, you may never have run a business before and you’re going to need to grow in a lot of ways for a long, long time to become worthy of running a multi-million dollar business, or even a 6-figure annual business.

8- Do not lie down with dogs! Or you will come up with fleas

  • Do not associate with never-gonna-succeed losers that waste your time.
  • Do not waste time with customers that waste your time.
  • Network with successful people who are already successful big-time with their businesses.
  • Invoke some sort of Law Of Attraction strategies into your daily life by associating your self with successful people and do not waste a moment of your time, ever

9- Value your time, abhor distractions, even from family members and friends that see you home all day “doing nothing”.

The 10 seconds it take you to read this second of this post you will never get back, ever. It’s gone, poof! kaput!

How was the last 10 seconds for you? Was this worth reading, did you learn something I hope? Good…

Watch out for anything at all that wastes your time. One of the best things I’ve ever done for myself as a full time marketer is to “pretend” I had an office I had to be at by a certain time every day. You’d be amazed at how many times I was hours late getting to my office 20 feet away down the hall in my home. Working for yourself, you can become pretty un-disciplined, so you need to establish some sort of ritual to make yourself productive.

Avoiding distractions is one thing, getting yourself to be productive is another.

10- I/L= FTI + PSB. This formula is the most important lesson of all

CHOOSE Implementation over Learning (all the time) and you will have a Full Time Income because you will also have a Productive Stable Business

  • I KNOW what makes people successful… Implementation of proven strategies
  • I KNOW what makes people fail… wasting time and learning all the time, with NO implementation

Once I realized these truisms I created Marketer’s Relief. Looking back on things I didn’t realized what I had created until long after the site was up and running. Marketer’s Relief is a site that teaches you how to start an internet business and the focus is on implementation mostly, with some strategies thrown in.

The implementation part is taken care of the best way possible, via internet marketing videos, step-by-step video tutorials that show you exactly how to implement the necessary strategies for setting up your business.

There’s a danger here though. The #1 Marketing Lesson is to sell stuff people want to buy. The majority of people want to buy some sort of magic pill that will do wonders for them or just feel good knowing they bought a kick-butt ebook and if they ever decided to “really” get serious about starting their internet business, then they’ll fell happy knowing they bought a good guide for doing it once they muster up the energy to do it. However, most don’t implement anything, and most will fail, and most ebooks will gather digital dust

So, what’s the danger in Marketer’s Relief teaching people what they need and not just what they want? The answer to that lies in the percentage of people that will succeed and fail when the next wave of want to-be internet marketers that hits the “IM Game”. Some people want this full time internet income badly enough that they’re ready for hard work and reality. The rest can wait until their unemployment checks run out, then panic, or fall for shady internet scams until they’re in a big jam they can’t get out of.

Three Essential Travel Destinations For a Business Student

If you run through the districts at the heart of the world’s great financial centres, few, in all fairness, are held to be the most interesting places to visit for the average tourist. But popular perceptions can so often be misleading. If you’re a student in the first year of a BS in business administration or a group of friends about to complete their business administration degrees, for instance, you could hardly hope for a more fascinating or valuable trip – after all, it makes sense to get a feel of what they’re all about before you find yourself there for real!

And it’s to that end that this roundup of three of the world’s essential travel destinations for a business student was put together….

Hong Kong Island

There’s no two ways about it, Hong Kong is on the up. In 2008 Forbes Magazine ranked the city as number two in its list of the ten most economically influential and powerful cities in the world (just behind London and above the mighty New York!)

But Hong Kong’s far from being just a sterile destination for business travellers: there are any number of interesting quarters – from the sights, sounds and gastronomic delights of Temple Street Night Market to the non-stop commerce of Stanley Market – which demand to be explored. What’s more whether seen from the heights of Victoria Park or from out across the bay, there’s a surreal beauty to its sparkling skyline that’s quite breathtaking.

Wall Street

Whether in literature, on screen or in popular imagination, Wall Street is simply synonymous with finance. Running east from Broadway to South Street on the East River through the heart of the city’s financial district and home to the New York Stork Exchange, it is still the central nervous system of the global economy. And you only have to stand, gazing up at the vertiginous buildings that line this bustling thoroughfare to feel its aura.

While it’s hardly held by visitors to New York to be one of Manhattan’s most interesting neighbourhoods, scratch beneath the gleaming, corporate surface and there’s more than enough to keep you busy. The first stop for visitors tends to be Arturo Di Modica’s “Charging Bull” statue; but the Art Deco splendour of 20 Exchange Place is well worth a look, along with other skyscrapers like the American International Building and 40 Wall Street, while Trinity Churchyard is an oasis of calm in amongst all the hustle and bustle – and a great place to stop for a sandwich!

The City of London

Like New York’s Wall Street, the City of London is a bona fide financial institution. If the bowler hats and canes are no longer used by the bankers and brokers, and the brash high-rises now soar over their older, more restrained counterparts, then there’s still something of the sense of grandeur and class about an area that used to be the administrative and financial heart of the world.

Standout monuments include the Natwest Tower, and Sir Norman Foster’s gleaming ‘Gherkin’ building; then of course there’s the Bank of England (and its fascinating museum – where you even get to lift a gold bar!) There’s plenty more in the way of history, too, whether it’s in the form of the majestic St. Paul’s Cathedral and the London Stone or the wonderfully antiquated Ceremony of the Keys at the Tower of London.